About Us

Established in 2014, Primary Business provides a unique set of information and advisory services to farming businesses around Australia.

Primary Business consulting enables you to make informed, strategic decisions for your business. the same way an agronomist helps you grow healthy crops and an animal nutritionist helps you grow healthy livestock, farm business consultants help you grow a healthy business.


Primary Business consulting services can help you analyse opportunities to expand, reduce, split or merge your business, facilitate an effective family succession, facilitate meetings, apply for finance or government grants, analyse enterprise opportunities, reduce losses, increase profits, budget and plan more efficiently.

“The saying is true – time flies when you enjoy what you do. Seeing families and businesses achieve their goals is the ultimate satisfaction for me.”

Chris Warrick – B.Bus (farm management), DipComServ (financial counselling), Cert IV TAE

Growing up on a farm near Horsham, Victoria, Chris has pursued a career in agriculture focusing on helping farmers make informed decisions.


After obtaining a Bachelor of Business from Marcus Oldham Collage Chris worked for Kondinin Group as a research officer based in Wagga Wagga, NSW and later Toowoomba, QLD. During his time with Kondinin Group Chris broadened his experience of different farming systems around Australia and gained an insight into various drivers for key business decisions.

With a broader scope of knowledge, Chris moved back to Victoria to take up a position as a management consultant before venturing out to become an independent consultant operating as Primary Business. Chris enjoys continually learning new and innovative approaches and tools to assist clients and help them achieve their goals.


Chris also manages the GRDC-funded National Grain Storage Extension Project with a team of researchers and extension specialists. He is also the specialist contact for the southern region of Australia (Southern NSW, Vic, TAS and SA) for all things grain storage. Chris travels the region conducting workshops and assisting growers with their on-farm storage management.


National Connections –
tailored extension

While Primary Business has the capacity to deliver unequalled one-on-one advisory services, Chris regularly works with a nationwide team of agricultural professionals to deliver industry extension projects.


Chris can pull together a team of agricultural researchers, communications specialists and graphic designers to deliver projects targeted at better on-farm decision making across a broad range of agricultural sectors.

Education, Training
and Achievements

  • Negotiation for Change and Leadership (Allan Parker)
  • Diploma of Community Services (Financial Counselling)
  • Mental health first aid for financial counsellors
  • Learning to learn (Dr Stephanie Burns)
  • Mastering the magic of presentations (Allan Parker)
  • Facilitating family business meetings (Lyn Sykes)
  • Corporate NLP (Allan Parker)
  • The business of farming (PrincipleFocus)
  • Cell grazing focus (PrincipleFocus)
  • KLR Marketing School (KLR Marketing)
  • Managing Groups, Teams Meetings and Audiences (Michael Grinder)
  • Board Member of the Rural Financial Counselling Service – Victorian Wimmera South West
  • Certificate IV Training and Assessment
  • Negotiators toolkit (Allan Parker)
  • Graduate of Australian Future Grain Leaders Program
  • Winner of the 2006 Young Leader in Business Award at the Wimmera Business Awards
  • Winner of the 2006 Young Achiever in Agribusiness Award at the Wimmera 2020 Agribusiness Awards
  • Winner of a Special Commendation at the 2005 Victorian WorkSafe Awards
  • Bachelor of Business (Farm Management) (Graduating with High Distinction average) Marcus Oldham College, Geelong, Victoria. Scholarships – Case IH / C.A.S Hawker

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